MSA Interactive - 360 Degree Feedback and performance tools - Measuring  successful attributes
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MSA Interactive's professional team provides a personal support service for 360 degree feedback and online performance tool users

More than the sum of our parts...

... In the office:


... On the Advisory Board:

Our expertise covers all aspects of 360 degree feedback deployed UK-wide and globally, high performance teams, diversity culture change and employee surveys


Vandy Massey - CEO

Vandy has qualifications in Accounting and Information Management. Before moving to the UK, she set up and developed a consultancy in South Africa, specialising in accounting, taxation and business management. Her understanding of how IT systems interface with the business process led her to investigate ways in which highly reactive information systems can be developed to enhance performance, particularly in relation to personnel development.

Vandy is an advocate of continuous improvement and, in particular, the measurement of progress to create and maintain momentum. She champions a practical approach to the enhancement of professional and personal development at all levels, through the use of assessment tools.
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James Smith - Development

James has been responsible for MSA Interactive's software development since the company's inception.
His understanding of user needs as well as his strong technical ability has resulted in the creation of a set of assessment tools which are effective and easy to use. These elements have helped MSA Interactive to build a loyal customer- base that has continued to use the MSA-managed software solutions for many years.

James has the following academic qualifications from the University of Durham, Department of Mathematical Sciences:
'89-'92: PhD Statistics "Looking for Nothing" - Bayes linear methods for solving equations
'86-'89: BSc (Hons) Mathematics.
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Carol Turner - Support desk

Carol manages the MSA support desk. She has experience of working on projects with users based in the UK, Europe, Asia and the USA, providing the world-class level of support that forms part of our standard service. Carol is our planning guru and keeps everyone in the office on track and sane.
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Nicola Dreuitt - Marketing & Administrative support

Nicola's role covers marketing and administration. She has a degree in French & Management Studies. She also handles any translation functions required by clients who require a multilingual competency framework.
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Christopher Massey - Graphic Designer & Technical support

Christopher specialises in graphic design. He is responsible for the design and maintenance of MSA Interactive's website. He also acts as technical 'knight in shining armour' from time to time.
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Advisory Board

Jane Cranwell-Ward
Jane was a Director of Henley Management College's Henley Learning Partnership, a network of leading companies who share learning activities on the latest business issues. Previously she was Director of Company Programmes, where she managed a team of Client Directors as well as running programmes for her own clients. Before working at Henley, she was a senior lecturer in Psychology and Organisational Behaviour at Kingston University.

Jane recently co-authored "Inspiring Leadership - Staying Afloat in Turbulent Times", based on research conducted during the BT Global Challenge round-the-world yacht race and has written two other books and numerous articles for management publications.
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Hugh Parnell
Hugh is Finance Director and Head of Corporate Finance at NW Brown Group in Cambridge. He devotes a lot of time to young technology and other early stage businesses, building on experience gained in earlier City-based mainstream corporate finance roles. Before that he was involved in a variety of management functions for BP with a financial and marketing focus, from which he first learnt the importance of professional business and performance management skills.
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June Sebley
June is Director of Client Services for Henley Executive Development, working with key corporate clients to assess management development and training needs and helping to develop opportunities to meet those needs. At Henley she is responsible for the Open Executive Programmes and works closely with the Henley Forum on Human Resources for HR Directors and the Henley Learning Partnership (an innovative network for blue chip organisations). Previously she worked for General Electric (USA).

June is also involved with a number of organisational focus groups and leads an internal programme at Henley for customer service excellence. Key interest areas include client relationship management, customer service, the development of women in organisations and teambuilding.
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Tony Wardle
Tony's 25 years experience of consumer and business-to-business marketing and communication include ten years consulting in relationship marketing, on-line marketing and brand development. He was CEO of a number of Saatchi & Saatchi companies following their acquisition of his consultancy business. He is a co-author of the CBI's book on Customer Relationship Management. Tony also fulfilled the role of Marketing Operations Director at Reuters. He currently consults and acts as Interim Chief Executive for one of the UK's largest youth organisations.
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